The Retail Academy of Singapore

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  • Get In Touch
  • About Us
    • Our Network Of Institutions
    • Step Up Stand Out
  • How We Can Help
    • Facilities
  • Executive Programmes
    • Omni-Channel e-Commerce Retail Logistics for SMEs Masterclass
    • Driving Retail Profitability
    • Digital Media >
      • Growing And Managing Online Communities Through Social Media
      • Social Media And Digital Marketing For Retailers
      • Social Media 101
      • Social Media Strategies In A Crisis
    • Effective eMail Writing Skills
    • Effective Retail Negotiation
    • Effective Performance Management
    • Leadership Through People Skills
    • Mastering The Retail Market
    • Retail Growth Through Effective Analysis
    • Retail Planning To Maximise Profitability
    • Strategic Planning & Management in Retailing
    • Strategic Buying
    • The Role Of The Retail Buyer
    • Visual Merchandising
  • CPE Approved Programmes
    • Diploma in Retail Management
    • WSQ Retail Management Programme
  • SSG / WSG Approved Programmes
    • WSQ Retail Management Programme
    • Strategic Planning And Management In Retailing
    • Lead and Manage Work Teams
    • Manage Marketing Mix
    • Manage Operational Human Resource Policies
    • Provide Marketing and Promotion Support
    • Supervise Retail Operations
  • Highlights
    • Useful Links
  • Members & Partners
    • Be a Retail Partner
  • Get In Touch

EFFECTIVE EMAIL WRITING SKILLS

EXECUTIVE PROGRAMMES > EFFECTIVE EMAIL WRITING SKILLS


COURSE FEE
S$980 .00 (Subject to 7% GST)

DURATION 
2 days

TIME
9.00am to 6.00pm 


DATE 
To Be Advised 

PROGRAMME FACILITATORS

PARTICIPATING COMPANIES

FACILITIES


POLICIES


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OVERVIEW

The importance of writing emails cannot be underscored as they hae become the mainstay of communication in today's fast-paced business world.  As emailing is a relatively new form of correspondence, basic social conventions for writing and responding to e-mails may pose a challenge.  Miscommunication happens with different expectations about the e-mails sent and received.  To overcome the netiquette faux pas, participants will benefit from the course by

*  Increasing confidence in writing emails that meet the purposes aat a retail set-up
* Building rapport with team members, cusomers and external parties through email           correspondence​
*  Achieving efficiency with email management
*  Enhancing professionalism in staff representing the retailer


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OBJECTIVES

Upon completion, participant will have the knowledge and application skills required to write emails efficiently be increasing confidence in writing and delivering messages effectively at a retail workplace.

COURSE CONTENT

Introduction
  • Communication Skills :
    - strengths and weaknesses
  • Impact of emails the workplace 
  • Appreciating email etiquette

Establish the Purpose
  • Types of emails
  • Objective of writing
  • Determine desired outcome
  • Understanding the target audience

Structure and Formats
  • Levels of formality
  • Attention grabbing subject matter
  • Flow of the message

Style of Writing
  • Formal vs Informal
  • Setting the tone
  • Simplified sentences
  • Power of key words and phrases
  • Avoiding trigger words

Before Sending Off
  • Summarising key points
  • Getting to action point
  • Editing the mail
  • Check the circulation list & attachments

WHO SHOULD ATTEND

This course is for Retail Frontliners, Supervisory Staff, Manager, Buyers, Marketing Staff and Customer Service Staff.


DELIVERY

This 2-­days course programme utilizes a combination of mini lecture, group activity, case studies, games and classroom learning journal and written assessment.


FACILITATOR

​Della Ng

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