Social Media and Digital Marketing for Retailers
   
   
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FACILITIES
 
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  OVERVIEW
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Social Media and Digital Marketing for Retailers is a course tailored specifically for the retail industry. It is an intensive 2-day training course designed for marketing professionals, retail managers, sales executives, corporate communication executives, or anyone who has an interest in Social Media and web tools.

The first day will focus on an introduction to web 2.0 trends and how that relates to consumers purchasing behaviour, the strengths and weaknesses of various social media platforms and its strategic importance to increase footfall. This highly interactive and discussion based session will draw learning from local and international retail examples.

On the second day participants will focus on how to implement social media marketing strategies in their organisations. Participants will be given hands-on opportunities using social media tools, such as online reputation tools, and opportunities to develop or refine their social media strategic plans with guidance from the trainer. Participants will also have a chance to have their websites and social media assets assessed and critiqued by the trainer, a session that many past attendees find it extremely useful.

It is recommended that participants bring laptops with Internet connectivity.



OBJECTIVES 

After completion, participants will be able to:

  • Understand the strengths and weaknesses of different social media platforms 
  • Utilise success from other businesses and avoid common pitfalls
  • Monitor social media activity of your brand’s customers
  • Understand how to integrate social media with offline activities
  • Build a huge fan base on Facebook and increase engagement levels
  • Build a powerful social media action plan to implement in your business 

COURSE CONTENT

Social Media 

  • The social media landscape 
  • Social media case studies
  • Advanced social media marketing strategies
  • Online reputation monitoring tools 
  • 10 social media metrics you should monitor
  • Integrating online & offline campaigns
  • Developing an actionable social media plan 

Digital Marketing 

  • Fitting social media into the digital marketing landscape 
  • Web video and YouTube marketing 
  • SEO, hyperlocal and getting search visibility 
  • Planning for search and digital advertising 
  • Effective website design and information architecture principles

WHO SHOULD ATTEND

Marketing professionals, sales executives, corporate communication executives, web/IT professionals, or anyone who has an interest in social media and web tools to improve the communications channels with their customers.

DELIVERY

This 2-day course is conducted in an interactive workshop style using discussions, case studies and presentations.

FACILITATOR

Rachit Dayal, Prantik Mazumdar & Ivan Wong 

 

 

 

 


COURSE FEE*
S$980
5% Early Bird discount for registration before (01 October 2014)
DURATION
2 days (9am-6pm) 
DATE
13 & 14 November 2014
ENROLMENT
Use registration form or contact the Retail Academy of Singapore at 6391 1061 
* Subject to GST
* S$80 fee discount for SRA Members



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