EXECUTIVE PROGRAMMES > SOCIAL MEDIA 101
S$880 (Subject to 7% GST)
22 May 2017
28 August 2017
13 November 2017
The statistics tell the story: Social media is now the #1 activity on the Web. Everyone is talking about “Liking” on Facebook and “Following” on Twitter. Don’t let the future of communications and influence pass your organization. Learn how you can leverage on Facebook, Twitter, Foursquare, LinkedIn, YouTube, Flickr, Pinterest, Blogging, and other social media channels for your various business, communications, customer service, etc.
Learn how to integrate social media into organizational communications through the latest case studies and easy-to-follow, step-by-step exercises. Those with no knowledge of social media will get a chance to develop greater social media literacy that can be applied to the workplace. Current/Active personal users of social media will advance their knowledge on how this can be used strategically together with its various capabilities; then select channels to deliver the expected ROI.
This course will cover how social media in the context of the various aspects of business: marketing, public relations, human resources, etc., and will enable participants to have a better foundation on how to formulate their own social media strategies. Case studies, both positive and negative, will be used to illustrate best practices and what to avoid during planning and execution.
After completion, participants will be able to:
WHO SHOULD ATTEND
Anyone involved in a role which manages communications, reputation, and publicity for the company. These may include, but not limited to:
• Marketing Executives/Managers
• Public Relations Executives/Managers
• Corporate Communications Executives/
• Facilitator Sharing
• Case Studies (A lot of!)
• Group Exercises
• Participant Sharing