EXECUTIVE PROGRAMMES > SOCIAL MEDIA STRATEGIES IN A CRISIS
Social media is now the #1 activity on the web. When most people think about the advantages of using social media for business, they immediately think of the marketing benefits. However, many businesses are starting to use social media as a platform and tool for listening to the voice of the stakeholders and providing customer service.
When a crisis or emergency erupts, the power of social media can be an amazing tool for businesses. A crisis can include anything from a simple website outage to product recalls or negative publicity that’s spread through word-of-mouth. This workshop will reveal how to use social media during a crisis and provide various case studies, including those from Singapore and overseas, so that participants can learn from real life examples. The most recent case in point is the X Company website, which was recently launched and it has been an unmitigated disaster. The website looks “better” but the functionality is a debacle. Due to these issues, the SIA call centres have been swamped and because customers are unable to get through, where do they go? They go social. The only problem is, the X Company Facebook Page is not “owned/managed” by X Company, it is owned by fans who set up the page and has almost 100,000 members. X Company had ignored social media all this while.
This, and many other case studies, will be used to help participants learn how to integrate social media into organizational communications through easy-to-follow, step-by-step exercises. Those with no knowledge of social media will get a chance to develop greater social media literacy that can be applied to the workplace. Current/Active personal users of social media will advance their knowledge on how this can be used strategically for crisis communications management.
After completion, participants will be able to:
WHO SHOULD ATTEND
Anyone involved in a role which manages communications, reputation, and publicity for the company. These may include, but not limited to:
• Marketing Executives/Managers
• Public Relations Executives/Managers
• Corporate Communications Executives/
• Facilitator Sharing
• Case Studies (A lot of!) • Group Exercises
• Participant Sharing