EXECUTIVE PROGRAMME > STRATEGIC PLANNING & MANAGEMENT IN RETAILING
S$7,200 (subject to 7% GST)
COURSE FEE SUPPORT ***
WSG 70% funding available
(***Note : ONLY eligible for Singaporeans or Permanent Residents sponsor by Singapore SMEs companies)
DURATION / TIME
Day 1 to 3 : 9am to 9pm
(Team Activity after 6pm)
Day 4 : 9am to 6pm
DATE / DAY
27 to 30 June 2017
Tuesday to Friday
27 to 30 June 2017
Learn how to develop winning retail strategies, sustain competitive advantage, and manage retail operations for higher sales and profits. Led by Professors John Strong and Ron Hess, two of the most respected retail management educators in the USA, the Strategic Planning and Management in Retailing programme provides participants with tools to build better strategies and to improve financial and productivity performance.
Conducted annually in Australia and Singapore for more than 25 years (as well in the USA and Europe), Strategic Planning and Management in Retailing is the most highly regarded development programme for senior executives in retailing and in retail-related companies in the Asia-Pacific region.
The programme introduces a widely-used framework for retail strategy developed by the programme faculty. This framework, the Pentagon and Triangle, represents ways to think about winning retail strategy in both traditional retail and in online/multichannel operations. The programme then develops a toolbox for analysing and improving financial and productivity performance at company, store, department, and merchandise levels. Customer information is covered extensively, including loyalty programmes, transaction and customer analysis, and designing appropriate social media strategies. The programme also covers strategic positioning, including how to utilize customer and market data to assess and improve your competitive position. The sessions involve a mix of lecture/discussion, leading case studies, and hands-on exercises; participants also are provided with a variety of templates that can be adapted to their own retail business.
After completion, participants will be able to :
The key Driving Forces in Retailing Today
Retail Strategy : The Pentagon and Triangle
WHO SHOULD ATTEND
This programme is designed for senior managers and key decision-makers across all types of retail businesses, from smaller specialty retailers to supermarkets, apparel, broadline, and online retailers. The program is also intended for high potential managers who are broadening their retail roles and responsibilities. The program also is designed to help professionals in retail service providers, including key suppliers, advertising and marketing, finance and consulting services, and logistics and distribution.
This 4-day programme utilises a combination of lecture/discussions, group work sessions/exercises, case studies, and role-plays.
Participants are expected to contribute to discussions, and work interactively in teams, in order to build understanding and the ability to apply key concepts and ideas to their own retail businesses.
Professor John Strong
Professor Ron Hess